Thursday, 30 April 2009

Which institution would market our film?-By Jack Merren

We were aiming to give our film the full potential of being a ‘big shot’ thriller film so giving it to a huge media corporation would be our best bet. Although at first we toyed with the idea of having the film launched by a British film company so it would match that of Reservoir Dogs so it would link to the idea of seedy English gangsters also like in Train spotting but ultimately we decide with a bigger institution that would make the film more well known and finally raise the amount of profit earned. Aiming for a huge conglomerate such as TimeWarner would make the marketing and producing process much quicker and especially cheaper. A huge media conglomerate can use synergy and branch off into different branches of the businesses that it owns. Such as TimeWarner that can advertise on TimeWarner Cable which is its own television channel. Also Time Warner owns AOL which again helps it advertise across the internet which at the moment is the biggest advertising plateau. Time Inc which is part of Time Warner would include the film posters in its magazines so it would entice the Time magazine readers.




Also TimeWarner has a huge global presence as its film corporation ‘Warner Bros.’ is one of the most famous film producers on the film market. It has produced classic films such as the Alfred Hitchcock collection, The Shining and The Maltese Falcon starring Humphrey Bogart. Also it has produced many recent thrillers such as One Missed Call, Gothika and The Usual Suspects that used the re-recording facilities at Warner Hollywood Studios. Also Warner Hollywood Studios has catered of video games such as Kingdom Hearts (2002) and Final Fantasy X-2 (2003) as well as many other films so the recording studios would be a monumental step forward for our soundtrack music.

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